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Next Generation frauwenk: new brand identity, new visual world, new domain

Hamburg/Berlin, May 20th, 2026

frauwenk, the strategic communications consultancy for future technologies, presents itself with a new brand identity at frauwenk.works effective immediately. The rebranding visualizes the consistent development step towards a consultancy firm under the leadership of the new Management Board.

The branding was created under the leadership of Miriam Graf, Chief of Strategy & Client Services at frauwenk, together with Brand Strategist Finn Bohn. A central element is a new, extraordinary visual language. frauwenk relies on an aesthetic that reflects the technological aspirations of its clients: Those who advise companies shaping the future with AI tell stories of the future using the tools of the future. The visual language was developed in collaboration with the Berlin artist collective RAM Studio.

“A rebranding is a decision of mindset. We advise companies that want to build trust in progress. That requires clarity—from ourselves as well. The result: a visual identity that shows what drives us—real advice, real relationships, real impact,” says Miriam Graf.

Press Images

(Deutsch) (v. l. n. r.): Omer Madani (Co-Founder KI Palooza), Alexander Becker (Chief of Storytelling & Media Strategy, frauwenk; im Hintergrund), Miriam Graf (Chief of Strategy & Client Services, frauwenk), Claudia Bechstein (Co-Creator KI Palooza)

(Deutsch) frauwenk Logo purple

(Deutsch) links: Miriam Graf, Chief of Strategy & Client Services; rechts: Katharina Waterkamp, Senior Communications Consultant bei frauwenk

(Deutsch) frauwenk Rebranding 2026, KI-generiertes Bild von Frau mit Helm

(Deutsch) v.l.n.r.: Alexander Becker, Chief of Storytelling & Media Strategy; Andrea Buzzi, Founder & Strategic Advisor; Susanne Hohenschuh, Chief of Operations & AI Transformation; Oliver Struckmeier, Geschäftsführer & CFO; Miriam Graf, Chief of Strategy & Client Services (Foto: Angela Regenbrecht)

(Deutsch) Andrea Buzzi, Founder & Strategic Advisor, frauwenk (Foto: Angela Regenbrecht)

(Deutsch) Andrea Buzzi, Founder & Strategic Advisor, frauwenk (Foto: Angela Regenbrecht)

(Deutsch) Andrea Buzzi, Founder & Strategic Advisor, frauwenk (Foto: Angela Regenbrecht)

(Deutsch) Alexander Becker, Chief of Storytelling & Media Strategy, frauwenk (Foto: Angela Regenbrecht)

Miriam Graf, Chief of Strategy & Client Services, frauwenk (photography: Angela Regenbrecht)

Susanne Hohenschuh, Chief of Operations & AI Transformation, frauwenk (photography: Angela Regenbrecht)

Oliver Struckmeier, Managing Director & CFO, frauwenk (photography: Angela Regenbrecht)

(Deutsch) Pressekontakt

(Deutsch) Ihr Ansprechpartner

(Deutsch) Alexander Becker

(Deutsch) Chief of Storytelling & Media Strategy

(Deutsch) +49 151 2345 5643

(Deutsch) Jetzt Kontakt aufnehmen