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Estonia chooses frauwenk: PR mandate for digital flagship project e-Residency

Hamburg/Tallinn, April 5th, 2025

FRAUWENK, the communications consultancy specializing in technology and future-driven companies, has prevailed in a pan-European tender to lead strategic press and public relations for e-Residency of Estonia in Germany. The goal is to increase awareness of the program across German media, among founders, startups, and growing digital businesses, highlight the benefits of the Estonian model and ecosystem, and attract new users to e-Residency.

The e-Residency program offers foreign nationals secure access to Estonian e-government services while fostering cross-border entrepreneurship. More than 121,000 people from 185 countries have registered for digital residency since the program launched in 2014.

Numerous e-Residents use e-Residency as a platform to launch and scale their businesses in a digital, borderless, and future-proof environment.

Andrea Buzzi, CEO of FRAUWENK: “e-Residency is Europe’s digital champion. While others debate digital sovereignty, Estonia delivers concrete solutions. This is precisely the type of program Europe needs right now: bold, scalable, and driven by an entrepreneurial mindset. We are thrilled to amplify this vision through our communications—and to demonstrate how modern governance enables innovation rather than hindering it.”

Liina Vahtras, Managing Director of e-Residency: “e-Residency views itself as a Digital Nation for Borderless Business. In FRAUWENK, we have gained a PR partner who not only understands our vision, but brings it to the media with strategic foresight, journalistic excellence, and a strong network. Within just the first few weeks of our collaboration, we have already seen the immense potential of this partnership and look forward to what lies ahead.”

About e-Residency

Estonia’s e-Residency program was launched at the end of 2014 to provide foreign nationals with secure access to Estonian electronic public services, promote cross-border entrepreneurship, and generate additional revenue for the state budget. Since the program’s inception in 2014, more than 121,600 people from 185 countries have received e-resident status. Currently, over 59,500 digital ID cards are actively in use. To date, e-Residents have founded a total of 33,800 companies in Estonia, generating over 274 million euros in direct revenue for the Estonian state.

https://www.e-resident.gov.ee

Press Images

(Deutsch) (v. l. n. r.): Omer Madani (Co-Founder KI Palooza), Alexander Becker (Chief of Storytelling & Media Strategy, frauwenk; im Hintergrund), Miriam Graf (Chief of Strategy & Client Services, frauwenk), Claudia Bechstein (Co-Creator KI Palooza)

(Deutsch) frauwenk Logo purple

(Deutsch) links: Miriam Graf, Chief of Strategy & Client Services; rechts: Katharina Waterkamp, Senior Communications Consultant bei frauwenk

(Deutsch) frauwenk Rebranding 2026, KI-generiertes Bild von Frau mit Helm

(Deutsch) v.l.n.r.: Alexander Becker, Chief of Storytelling & Media Strategy; Andrea Buzzi, Founder & Strategic Advisor; Susanne Hohenschuh, Chief of Operations & AI Transformation; Oliver Struckmeier, Geschäftsführer & CFO; Miriam Graf, Chief of Strategy & Client Services (Foto: Angela Regenbrecht)

(Deutsch) Andrea Buzzi, Founder & Strategic Advisor, frauwenk (Foto: Angela Regenbrecht)

(Deutsch) Andrea Buzzi, Founder & Strategic Advisor, frauwenk (Foto: Angela Regenbrecht)

(Deutsch) Andrea Buzzi, Founder & Strategic Advisor, frauwenk (Foto: Angela Regenbrecht)

(Deutsch) Alexander Becker, Chief of Storytelling & Media Strategy, frauwenk (Foto: Angela Regenbrecht)

Miriam Graf, Chief of Strategy & Client Services, frauwenk (photography: Angela Regenbrecht)

Susanne Hohenschuh, Chief of Operations & AI Transformation, frauwenk (photography: Angela Regenbrecht)

Oliver Struckmeier, Managing Director & CFO, frauwenk (photography: Angela Regenbrecht)

(Deutsch) Pressekontakt

(Deutsch) Ihr Ansprechpartner

(Deutsch) Alexander Becker

(Deutsch) Chief of Storytelling & Media Strategy

(Deutsch) +49 151 2345 5643

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